The National Wool Museum is located in the very heart of Geelong’s vibrant and charming waterfront precinct. The Museum is set in a historic 1872 bluestone wool store, and this very foundation formed part of the vast complex which housed the wool broking firm of Denny’s Lascelles Ltd at the time when the wool capital of the world was none other than Geelong. At the National Wool Museum, you will be discovering why the wool from Australia’s sheep was at the very core of the Australian economy for almost 200 years. Sheep farming in Geelong began back in the year 1835 and the first woolen mill opened in the year 1868. Thus Geelong has always had a rich history of sheep farming. After nearly 200 years, in 1988, the National Wool Museum was established, and it is the only Australian comprehensive Museum for wool.
A visit to the National Wool Museum is an essential part of visiting Geelong and Bellarine Peninsula. This Museum presents the timeless story of wool in Australia and any person who is interested in Australian history and traditions cannot miss out on an opportunity to visit the Museum. The Museum is open from 9:30 AM to 5 PM on weekdays and from 10 AM to 5 PM on weekends.